Riad (SA) - Beast Land

Beast Land in Riyadh (Saudi Arabia) is a large, temporary theme park and one of the main attractions of the annual Riyadh Season. The concept is the first of its kind and was developed by world-renowned YouTube content creator Jimmy Donaldson, better known as MrBeast. The park translates MrBeast's viral, high-profile challenge videos into a real-life, physical experience that combines elements of a traditional amusement park with an interactive competition format.

The park features themed challenges that include customised games and obstacle courses modelled on the stunts from MrBeast's videos. Participants earn points in the central Beast Arena by completing skill, movement and endurance challenges. An additional motivation is the large cash prizes awarded to the winners every day and at the end of the season.

In addition to the competition zones, Beast Land also offers traditional rides such as thrilling roller coasters, a 50-metre-high bungee jump and a Ferris wheel, all integrated into the neon-lit, hyper-modern aesthetic of the MrBeast branding. The temporary park covers an area of up to 60,000 square metres and houses over 20 food and beverage outlets as well as a merchandising area with what is said to be the ‘world's largest prize wall’ for successful challenge participants. Beast Land is an important part of Saudi Arabia's Vision 2030 efforts to position itself as a global centre for entertainment and leisure.